Macca's Chef: McDonald's are embracing social media

It seems that everywhere you look companies are embracing online media and web platforms to get their messages across to consumers or to give them increased interaction opportunities with their brand.

McDonald's promotion of their new Angus burgers uses a nine-part spoof of MasterChef entitled Macca's Chef. It features Chris and Steve, both battling it out to become Australia's top Macca's Chef.

McDonald's is also encouraging consumers to rate the Angus burgers on the MasterChef site. They are hoping to learn from their customers to better improve the range. Although it's a simple online vote, it's definitely a step to increased participation from consumers in the fast food industry.

Check out Episode One of the spoof here!