A Wicked Cool Publicity Stunt: Naturally 7 A Capella Group

Naturally 7 are an a capella group from America. They opened for Michael Buble when he toured here and they are awesome. Proper awesome. Check it out for yourselves:

Yep, that's right - they're on the Paris Subway. Save for the one dude with white earphones who's evidently too cool for their sounds, most people are having a wicked time. What's cooler though, is that this video now has 3.8 million views on YouTube and counting. I did a little searching to see how many views Justin Timberlake has on YouTube (on the JustinTimberlakeSME channel):

1. LoveStoned/I Think She Knows = 520,000 views

2. Cry Me A River = 1.2 Million views

3. What Goes Around ... Comes Around = 1.57 million views

4. SexyBack = 400,000 views

Total = 3.69 million views

The Naturally 7 stunt cost nothing and more people have one watched one unique video than four Justin Timberlake video clips that all cost a fair bit of money to make. Love it!