Lady GaGa's Brand Success: What's the Secret?

It's no secret that Lady GaGa's a brand success story.

She's winning Grammy's, selling millions of records and in the 2011 edition of the Guinness World Records is listed as the "Most searched for woman on Google". Who'd have thought?!

Why is she such a success? Have a read of this Harvard Business School study to get a feel for what she's doing right.



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