A Clever Little Bag: PUMA Goes Green

PUMA want to go green, really green. The company has vowed to offset its CO2 emissions and those of its sponsored soccer players in the World Cup. The consumer gets an extra value add with a nice little bag to store their new sneakers, aptly titled "A Clever Little Bag".

PUMA spent 21 months working with Yves Behar from fuseproject to develop the best box for storing shoes. The answer = no box at all. The cool thing for the consumer is that they don't actually have to go through a radical lifestyle change in order to make a more sound environmental choice. Watch the video below.