Advertising Pop Up Sales: Optimising The Mobile Experience

Pop up sales are cool. I mean, that's not entirely true. Sometimes they suck because you go all the way to somewhere out of the way and they don't have anything in your size or the prices aren't nearly as cheap as you were expecting (because the ad lied - don't do that - it's just poor practice).

Aside from that, pop up sales are cool. The problem lies in how they're sometimes advertised. When it's a day before or morning-of email, often you're checking it on your iPhone/BlackBerry/alternate mobile device and when you do, you sometimes have to go through a bit of clutter to know where to click. Not only that, sometimes it just won't work on your phone.

For brands this means less customers at sale events and arguably, less product sold. Optimising for mobile users is a simple theory that may pose some tech complications but for impromptu sales/events is likely to benefit brands. Just think of a group of people coffeeing and one checks their phones and says, "Hey, Sass & Bide are having a sale ...". All of a sudden the whole group are going to the sale, some of whom tell their other friends and then more people sign up to that same email list. More exposure for the brand. But sometimes not if that email can't be seen on your iPhone.